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The Lost Boy Style:Men Shoot Pays Tribute to the 90s

'The Lost Boy' Style:Men shoot pays homage to the eclectic menswear styles of the 1990s. From loud patterns to cross-adorned accessories, this alluring editorial spread marks a bold retro revival.

Starring Man­nequin model McInnes Tal­jaard, this bold portrait series, lensed by Mark Law, is featured in the latest issue of Style:Men. Sporting the latest styles from top names like Alfred Dunhill, Prada and Topman among others, the edgy model exudes attitude paired with a killer confidence.


'The Lost Boy' Style:Men editorial is a tribute to fearless 90s fashions. Styl­ed by Jeremy Tan, McInnes pulls of carefree layers, eccentrically printed wardrobe accents and quirky statement jewellery. From lustrous textures to a retro-infused coif, the model is a vision in menswear looks, showcased in a mostly monochromatic palette.
Trend Themes
1. Eclectic Menswear Styles - Disruptive innovation opportunity: Develop a line of clothing that combines nostalgic 90s fashion with modern design elements.
2. Bold Retro Revival - Disruptive innovation opportunity: Create a platform that celebrates and sells vintage-inspired fashion from the 90s, catering to a growing market of nostalgia-loving consumers.
3. Quirky Statement Jewellery - Disruptive innovation opportunity: Design and produce unique, unconventional jewelry pieces that reflect the bold and eccentric style trends of the 90s.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce a subscription-based service that delivers curated 90s-inspired fashion items to customers, offering an effortless and trendy shopping experience.
2. Photography - Disruptive innovation opportunity: Develop a mobile app that uses AI technology to recreate the aesthetics of iconic 90s fashion editorials and allows users to create their own retro-inspired photo shoots.
3. Accessories - Disruptive innovation opportunity: Launch a digital platform that connects independent jewelry designers specializing in quirky statement pieces with customers looking for unique accessories that capture the spirit of the 90s.

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