Everyone's dishes are different, yet most dish racks feature the same static design, which is why Kohler crafted 'The Lift,' a simple and expandable dish rack that offers homeowners endless flexibility.
An upward-rising bar creates two levels. The lower level is imagined to house larger items like cooking trays or casserole dishes, while the upper level is ideal for holding plates and bowls. Embedded grooves run both horizontally and vertically, making for easy stacking. Various flexible compartments can be accessed on the sides of the tray as well, providing a space for cutlery, as well as a rack that allows one to hang stemware, such as delicate wine glasses.
In addition to its individual compartments, The Lift also comes equipped with a "water channel" that guides the runoff water into the sink, eliminating a slippery counter top mess.
Compartmentalized Dish Trays
'The Lift' Dish Rack Offers a Place for Every Kitchen Item
Trend Themes
1. Flexible Dish Storage - There is a growing trend towards customizable and flexible solutions to kitchen organization, offering opportunities for companies to design and market specialized storage products for specific dish types.
2. Multi-level Dish Racks - The popularity of dish racks with multiple levels or compartments offers opportunities for innovation in design, such as expanding and collapsable dish racks, and automated features like water draining systems.
3. Hygienic Kitchen Accessories - With consumers looking for ways to promote hygiene in the kitchen, there is an opportunity for companies to design dish racks that are easy to clean and feature antimicrobial materials or treatments.
Industry Implications
1. Kitchenware - The kitchenware industry can innovate by creating a variety of dish racks with flexible compartments and multi-level storage to cater to the needs of different kitchens and dish types.
2. Home Organization - Home organization companies can disrupt the market by innovating on design for dish racks and storage products that can be customized to suit individual preferences and fit in with existing kitchen decor.
3. Automated Home Improvement - The trend towards automated home improvements presents opportunities for companies to design dish racks and storage products that incorporate features such as automated water draining systems and smart sensors to monitor cleanliness and usage.