The Laughing Cow cheese is a favorite amongst many consumers across the US market, so the product has been reformulated and enhanced to help keep it applicable for modern consumer preferences. The cheese has been changed to have more calcium, an enhanced level of creaminess and even more flavor to make it perfect for use on toast or in sandwiches. The wedge-style cheese contains two grams of protein per serving and comes in eight-count containers for shoppers to pick up in dairy and deli aisles in the grocery store.
The Laughing Cow cheese has been updated from a recipe perspective, but has also been enhanced when it comes to branding with a stronger focus on the iconic cow logo.
Revamped Spreadable Cheese Products
The Laughing Cow Cheese was Reformulated in Several Ways
Trend Themes
1. Healthy Cheese Options - The trend of reformulating cheeses to include added nutrients and health benefits presents an opportunity for companies targeting health-conscious consumers.
2. Flavor Innovation - Innovation in cheese flavors, such as those found in the revamped Laughing Cow cheese, provide an opportunity for companies to differentiate themselves from competitors and cater to consumer taste preferences.
3. Branding Revitalization - Revamping a product's branding, such as with the updated Laughing Cow cheese logo, can create a fresh look that appeals to consumers and helps to modernize a product's image in the market.
Industry Implications
1. Dairy Industry - Companies in the dairy industry can focus on innovating their cheese products to include added nutrients and health benefits to appeal to health-conscious consumers.
2. Food and Beverage Industry - Innovations in flavor and branding for cheese products present opportunities for companies in the food and beverage industry to differentiate themselves from competitors and cater to consumer preferences.
3. Marketing and Advertising Industry - Companies in the marketing and advertising industry can focus on revitalizing a product's branding, like with The Laughing Cow cheese, to create a fresh look that resonates with consumers and modernizes a product's image in the market.