French fashion retailer The Kooples recently launched Alexandre Elicha's Spring/Summer 2018 collection.
To promote the many different styles that make up the drop, The Kooples lensed an editorial to go along with, which spotlights a series of male models who pose in the vivid ensembles against a clean white backdrop to draw more attention to the individual garments. Included in the collection are grungy leather jackets, tapered shorts and trousers, bombers that are covered in futuristic geometric patterns, simple tees, button-up shirts that boast whimsical artwork, joggers, distressed jeans, and more.
With such an eclectic combination of styles, The Kooples' new drop has looks that suit virtually any aesthetic. The designer explained the collection by saying, "It’s a bad boy look with urban elegance."
Elegant Urban Menswear
This New Collection from the Kooples Features a Variety of Different Styles
Trend Themes
1. Eclectic Menswear Styles - Opportunity for designers to tap into the growing demand for diverse collections that cater to individual tastes and aesthetic preferences.
2. Futuristic Patterns for Men's Apparel - Opening for manufacturers to explore new ways of integrating forward-thinking geometric patterns into their garment designs.
3. Artwork-embellished Menswear - Potential for artists to collaborate with fashion brands to create unique shirt designs that feature whimsical and creative graphics.
Industry Implications
1. Fashion Retail - New opportunities for fashion retailers to explore collaborations with designers and expand their offerings to cater to diverse tastes.
2. Apparel Manufacturing - Possible for manufacturers to integrate innovative patterns and designs into their garment production processes and win the market.
3. Artistic Collaborations - Opportunity for artists to explore unique collaborations with fashion brands to design and create limited edition prints and patterns for men's apparel.