The New York-based footwear designer KOIO has collaborated with HBO to create a pair of shoes inspired by the network's most popular series – Game of Thrones.
The sneaker is called The Kingslayer, named after Jaime Lannister who fans of the show will know, received the unwanted title after killing the 'Mad King' who he served. The upscale sneakers are made from handmade Italian leather and their upper is featured in a pale gold, while their sole is featured in a deeper gold. Though the shoes are minimalist in design, they offer small embellishments in the form of a golden hand and the Lannister house sigil.
These shoes were not made for sale, and instead can be won through a social media contest that HBO and KOIO are heading up that coincides with the hashtag #RepTheRealm.
Fantasy Themed Shoe Collabs
'The Kingslayer' Was Inspired by Game of Thrones
Trend Themes
1. Fantasy-themed Collaborations - Collaborating with popular fantasy franchises to create unique and collectible shoes presents a disruptive innovation opportunity for both the fashion and entertainment industries.
2. Social Media Contests - Hosting social media contests for limited edition items, like The Kingslayer sneakers, can increase engagement and promote brand loyalty among consumers in the fashion and entertainment industries.
3. Minimalist Embellishments - Incorporating subtle embellishments, like the golden hand and Lannister sigil, on otherwise minimalist designs presents a disruptive innovation opportunity for the footwear industry to offer unique and customized products to consumers.
Industry Implications
1. Footwear - Collaborating with popular media franchises and incorporating subtle embellishments on otherwise minimalist designs are disruptive innovation opportunities for the footwear industry to offer unique and collectible items to consumers.
2. Entertainment - Partnering with fashion brands to create limited edition items, like The Kingslayer sneakers, can increase fan engagement and promote brand loyalty within the entertainment industry.
3. Advertising and Marketing - Crafting and running social media contests, like the #RepTheRealm contest, can help increase engagement and promote brand awareness for both fashion and entertainment industries.