Seattle clothing brand 'The Incorporated' makes itself clear with the statement "If you don't stand for anything, don't stand in our clothing." The pieces put out by the brand are known for dramatic styles that don't shy away from interesting cuts or color -- a theme that's especially implemented in its recent 'DON'T STOP THE CARNIVAL' collection.
The Incorporated styles the pieces with graphic prints and retro cuts, with oversized jeans, jackets, hoodies and tees giving the collection a street style look. While all the pieces honor past skate-inspired styles, DON'T STOP THE CARNIVAL shows a clear vintage influence with its track pants that feature a bright stripe going up the legs. Additionally, The Incorporated's collection includes a number of flannels and accessories, as well as a pair of soft white overalls that sport the line's title on its colored straps.
Carnival-Inspired Streetwear
'The Incorporated' Takes Vintage Cues in Its Vibrant Circus Series
Trend Themes
1. Carnival-inspired Streetwear - The trend of incorporating carnival-inspired elements in streetwear offers disruptive innovation opportunities for fashion brands to differentiate themselves and appeal to a younger, more eclectic audience.
2. Dramatic Styles - The trend of creating clothing with dramatic styles opens up disruptive innovation opportunities for designers to push boundaries, experiment with interesting cuts and colors, and create unique fashion statements.
3. Vintage Influence - The trend of incorporating vintage influences in fashion allows for disruptive innovation opportunities for brands to tap into nostalgia and create retro-inspired collections that resonate with consumers seeking a touch of nostalgia.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of carnival-inspired streetwear to create bold and vibrant collections that appeal to fashion-forward customers seeking unique and eye-catching designs.
2. Streetwear - The trend of incorporating dramatic styles in streetwear presents disruptive innovation opportunities for streetwear brands to create bold, attention-grabbing clothing that resonates with the urban youth culture.
3. Apparel Retail - The trend of vintage influence in fashion offers disruptive innovation opportunities for apparel retailers to curate retro-inspired collections and create a nostalgic shopping experience for customers seeking unique, one-of-a-kind pieces.