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The Icon Sheene Superbike Honors Legendary Racer Barry Sheene

Icon Motorcycle will launch the Icon Sheene Superbike at the Goodwood Festival of Speed on July 3, 2010. The bike has been designed and built by Andrew Morris as a tribute to legendary bike racer Barry Sheene.

The Icon Sheene Superbike is hand built and custom fitted to the customer. The bike is powered by a 1.4-liter turbocharged 4-cylinder engine and features a custom aluminum frame, hand-beaten aluminum fuel tank and a carbon fiber panel body. With a price tag of $160,000, the Icon Sheene Superbike's production will be limited only to 52 units.
Trend Themes
1. Luxury Custom Motorcycles - There is a growing demand for luxury custom motorcycles and this presents an opportunity for businesses to offer exclusive, personalized bikes for high-end consumers.
2. Homage Bikes - Tribute motorcycles honor legendary figures and brands can create limited edition bikes that pay homage to iconic racers and cultural figures.
3. Performance E-bikes - There is an opportunity for businesses to create high-performance electric bikes that offer the same speed and power as traditional motorbikes but with lower emissions.
Industry Implications
1. Motorcycle Manufacturing - Motorcycle manufacturing companies can capitalize on the demand for luxury, specialized motorcycles by creating custom, limited edition bikes.
2. Luxury Goods - Luxury goods companies can enter or expand their offering in the motorcycle industry by creating high-end, specialized bikes for affluent consumers.
3. Electric Vehicle Manufacturing - Electric vehicle manufacturers can create high-performance electric bikes that offer an alternative to gas-powered motorcycles while maintaining the same level of power and speed.

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