Taking a look at The Hundreds Spring 2011 lookbook, you can definitely see that this line has been influenced by classic surfer looks, as it's covered with fresh color combos that instantly make you reminisce about the beach. The California-based brand dove into it's roots to create this collection for the upcoming season.
Inspired by both the Los Angeles lifestyle and distinct California culture, The Hundreds Spring 2011 collection takes street wear and mashes it together with styles that are meant to be seen on the sand. From board shorts to graphic tees, this line will have you wishing summer would come quicker.
Surf-Inspired Streetwear
The Hundreds Spring 2011 Collection has a Beachy Vibe
Trend Themes
1. Surf-inspired Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating beachy vibes and fresh color combos.
2. Streetwear - Opportunity for disruptive innovation in the streetwear industry by merging it with classic surfer looks.
3. California-influenced Fashion - Opportunity for disruptive innovation in the fashion industry by infusing distinct California culture and the Los Angeles lifestyle into designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating surf-inspired clothing lines.
2. Apparel - Opportunity for disruptive innovation in the apparel industry by incorporating streetwear aesthetics with a beachy vibe.
3. Retail - Opportunity for disruptive innovation in the retail industry by offering California-influenced fashion that merges streetwear with classic surfer looks.