I love lookbooks like the one for The Hundreds Fall tee shirt collection. Cute hipster chicks taking free spirited shots is a surefire attention-getter. And from what I can see, the tees are pretty cool as well.
It looks like bottoms were optional at this lookbook shoot for The Hundreds Fall tee shirt collection. What was definitely mandatory at the shoot was attitude, however, because there's tons of it on display here.
Implications - The Hundreds Fall T-Shirt collection is a brilliant series that epitomizes what it means to be a young person today. I would definitely love to own all of these t-shirts in the collection.
Bottoms-Optional Hipster Lookbooks
The Hundreds Fall T-Shirt Collection Omits Pants
Trend Themes
1. Bottoms-optional Lookbooks - The trend of fashion brands creating bottoms-optional lookbooks presents an opportunity for disruptive innovation in the fashion photography industry.
2. Hipster-chic Tee Shirts - A trend towards hipster-chic tee shirts creates an opportunity for disruptive innovation in the streetwear fashion industry.
3. Attitude-fueled Branding - The trend of using attitude-fueled branding in lookbooks presents an opportunity for disruptive innovation in the fashion marketing industry.
Industry Implications
1. Fashion Photography - The trend of bottoms-optional lookbooks creates disruption and innovation opportunities in the way fashion brands photograph their clothing.
2. Fashion Marketing - The trend of using attitude as a branding tool creates disruption and innovation opportunities in fashion marketing campaigns.
3. Streetwear Fashion - The trend towards hipster-chic tee shirts creates disruption and innovation opportunities in the streetwear fashion industry.