The Hundreds Fall 2014 collection features an evolution of the west coast brand's 90s street style.
The line is comprised of boxy silhouettes, loose trousers, rugby shirts, cargo pants, color-blocked pieces and, of course, lots and lots of camo. I mean, what would a 90s-inspired collection be without a little camo, really? The rest of the collection is padded out with the usual urban fare: graphic t-shirts, sweatpants and headwear.
When it comes to fashion, the 90s are a gift that keeps on giving. The Hundreds Fall 2014 collection manages to look towards the future, while simultaneously nodding towards the very-recent past. Those latest offerings can be found at The Hundreds dealers at the end of the month.
Urban 90s Lookbooks
The Hundreds Fall 2014 Collection
Trend Themes
1. 90s Street Style - Disruptive innovation opportunity: Reimagine and modernize iconic 90s fashion pieces for a new generation.
2. Camo Fashion - Disruptive innovation opportunity: Develop innovative techniques to incorporate camo prints into various apparel styles beyond traditional camouflage patterns.
3. Urban Athleisure - Disruptive innovation opportunity: Fuse streetwear and athleticwear to create functional and fashion-forward clothing for urban lifestyles.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Create interactive online platforms that allow customers to digitally try on clothes and customize their own 90s street style looks.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials to meet the demand for 90s-inspired fashion while reducing environmental impact.
3. Streetwear Brands - Disruptive innovation opportunity: Collaborate with technology companies to integrate smart features into streetwear apparel, such as wearable tech or embedded wireless charging capabilities.