Gibbs, a UK-based company, is responsible for this bad ass, amphibious vehicle. It resembles a humvee but, differentiates itself quickly by going 100 mph on land and then, with the push of a button, planing across the waves at 40 mph.
Implications - Consumers want more out of their money so hybrid products are ultra appealing to them. By being able to purchase a vehicle that can go on both land and sea, the target demographic of this product is solving two needs with one purchase. Other industries and businesses should look closely at this hybridization trend to see how they can apply it to their products and services.
Amphibian 4x4s
The Humdinga Truck Boat
Trend Themes
1. Hybridization Trend - Businesses should investigate the potential of creating hybrid products that solve multiple consumer needs with one purchase.
2. Amphibious Vehicles - Companies can explore the disruptive innovation opportunities in developing amphibious vehicles that can seamlessly transition from land to water and vice versa.
3. Multi-functionality - The demand for multi-functional products provides an opportunity for businesses to create versatile offerings that cater to consumers' various needs.
Industry Implications
1. Automotive - The automotive industry can explore the concept of amphibious vehicles and develop new models that combine on-road capabilities with water navigation.
2. Recreation - The recreation industry can design and market amphibious vehicles for outdoor enthusiasts who desire versatile vehicles to explore land and water terrains.
3. Tourism - The tourism industry can offer unique experiences by incorporating amphibious vehicles into their offerings, providing visitors with both land and water tours.