Talk about effective marketing.
According to defamer.com it seems the makers of the "Human Touch" Robotic Massage chair is "making Hollywood sit down and take notice."
At a summer party last week for InStyle Magazine, sexy stars including Sarah Michelle Geller, Elisha Cuthbert, Sarah Chalke, Kristen Bell and Maggie Grace were invited -- while on the red carpet -- to enjoy a relaxing rest in the vibrating chairs.
Now, we already know that sex sells, so what could be better than a vibrating celebrity to help sell products? For a mere $5,000, you too could have one of these bad boys. Guaranteed to be the most technologically advanced Robotic Massage available!
Vibrating Celebs to Sell Chairs?
Massage Chair Promotion Reaches The Red Carpet
Trend Themes
1. Celebrity Endorsements - Brands can seek celebrity endorsements to enhance product marketing strategy.
2. Experiential Marketing - Companies can use experiential marketing techniques to create unconventional customer experiences and attract attention.
3. Robotic Massage Technology - There is a growing trend towards investment in more technologically advanced robotic massage technology.
Industry Implications
1. Furniture and Bedding - Furniture and bedding manufacturers can leverage the robotic massage technology trend to create unique product offerings and attract customers looking for innovative features.
2. Entertainment - Entertainment companies can use celebrity endorsements and experiential marketing strategies to promote their products or services.
3. Wellness and Beauty - Wellness and beauty companies can incorporate robotic massage technology into their products or services to enhance customer satisfaction and offer unique experiences.