The Harvey Nichols Sale ad campaign hilariously depicts its female shoppers as headless chickens. Although some might be rightly offended by the comparisons, the majority of people will probably get a good chuckle out of the imagery. Clad in designer digs, these confused chicks simply embody the excitement women will feel when learning about the sale. It reads, 'Try to stay calm.'
Bravely conceived and executed by adam&eveDDB, an ad agency based in London, United Kingdom, The Harvey Nichols Sale ad campaign was creative directed by Emer Stamp and Ben Tollett. Yet the true genius behind the photoshoot has to be the photographer Daniel Stier who managed to capture the utterly hilarious images. Women won't look at themselves the same ever again.
Headless Chicken Fashion Ads
The Harvey Nichols Sale Campaign Encourage Women to Stay Calm
Trend Themes
1. Humorous Ad Campaigns - The use of humor in advertising can create a memorable and shareable campaign for a brand.
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Industry Implications
1. Fashion - The fashion industry can utilize humorous and controversial advertising to promote their products and generate interest in sales and promotions.
2. Advertising - The advertising industry can benefit from the use of creative and bold advertising campaigns that break through the clutter and make an impact.
3. Marketing - The marketing industry can leverage emotions and storytelling to create compelling campaigns that resonate with consumers and drive engagement.