Research commissioned by Staples Canada found that 45% of Canadians do not have a workspace or home office - and of the 55% who do, half feel the need for an upgrade. To meet this need, Staples Canada debuted 'The Great Home Office Upgrade.'
The Great Home Office Upgrade is a new promotion that offers every Canadian $100 to upgrade their workspace. In February, customers who spend $400 on eligible workspace furniture, technology products, and accessories at Staples Canada stores or on staples.ca will receive a $100 Staples gift card.
"We've heard many stories from customers who are still working from their dining rooms or are feeling sore because they lack the right ergonomic tools," said John DeFranco, Chief Commercial Officer, Staples Canada. "Hybrid work is here to stay, and Staples is helping Canadians navigate this shift by offering $100 to upgrade their workspace."
Branded Home Office Promotions
Staples Canada Launched the Great Home Office Upgrade
Trend Themes
1. Flexible Home Office Solutions - Offering products tailored to individual home office needs will create disruption in the workspace industry.
2. Ergonomic Tools and Furniture - Developing and promoting ergonomic tools and furniture for home office use will make a significant impact on the health and wellness industry.
3. Exclusive Promotions for Remote Workers - Providing specialized promotions and discounts to remote workers can create disruption in retail and e-commerce industries.
Industry Implications
1. Workplace Furniture - Incorporating flexible and ergonomic home office solutions can transform the traditional furniture industry.
2. Technology Products - Creating and promoting technological products for home office use can provide benefits and cause disruption in tech industries.
3. Retail and E-commerce - Offering exclusive promotions and discounts to remote workers can create disruption in traditional retail and e-commerce industries.