The Good Company Fall/Winter 2018 collection recently dropped and it is complete with a wide range of casual streetwear options. The capsule is comprised of essential silhouettes including tees, hoodies, track pants, a series of caps, long-sleeve crewnecks and a carabiner clip with branding details. All of the seasonal pieces are finished in a captivating color palette of green, orange and yellow along with some more muted monochromatic options of black and white as well.
The label is often recognized for it cheeky taglines and graphic prints and this range retains the same design concept. A key piece in the collection is the t-shirt that reads "A splash in time" at the front, along with a visual of the earth beneath water when it is sitting in the palm of a hand.
Diverse Graphic-Heavy Apparel
The Good Company Fall/Winter 2018 Range Explores Prints
Trend Themes
1. Graphic-heavy Apparel - Opportunity for disruptive innovation in creating unique and visually engaging prints for clothing.
2. Streetwear Fashion - Opportunity for disruptive innovation in designing and producing casual urban clothing that reflects the latest trends.
3. Colorful Capsule Collections - Opportunity for disruptive innovation in creating limited edition collections that feature vibrant and eye-catching colors.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating bold graphics and diverse prints into apparel designs.
2. Streetwear - Opportunity for disruptive innovation in streetwear industry by creating unique and visually striking clothing pieces.
3. Accessories - Opportunity for disruptive innovation in the accessories industry by designing and producing limited edition caps and carabiner clips with captivating branding details.