Marc Jacobs' latest cosmetic release has been dubbed 'The Gloss Stick' -- a lipstick-lip gloss hybrid that's offering wearers long-lasting, comfortable and pigmented results.
The brand has released a teaser image of the collection, illustrating an expansive line that's filled with a diverse range of colors. According to this depiction, the collection will include hues that range from a vibrant pink to a barely there nude, presenting the consumer with both day and night looks.
In addition to the color offerings, this line is defined by its reported comfort as it combines the positive attributes of both lipstick and lip gloss. Equal parts wearable and comfortable, The Gloss Stick is sure to be a summer essential for anyone on-the-go.
Hybrid Lipstick Collections
Marc Jacobs' the Gloss Stick Combines a Lipstick with a Lip Gloss
Trend Themes
1. Hybrid Lipstick - Combining the benefits of lipstick and lip gloss, there is an opportunity to create innovative hybrid lip products that offer long-lasting color and comfort.
2. Expansive Color Range - By offering a diverse range of shades, there is an opportunity to cater to a wide variety of consumer preferences and create personalized lipstick collections.
3. On-the-go Convenience - Developing lipstick products that are both wearable and comfortable for those who are constantly on-the-go presents a disruptive innovation opportunity in the cosmetics industry.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the creation of more hybrid lipstick products and develop innovative formulas to provide long-lasting color and comfort.
2. Fashion - Fashion industry professionals can leverage the expansive color range of hybrid lipsticks to create complementary makeup looks and add value to their fashion collections.
3. Beauty Retail - Beauty retailers can capitalize on the on-the-go convenience trend by curating lipstick collections specifically designed for busy individuals seeking comfortable and long-lasting lip products.