Finally the 1993 American novel The Giver is coming out as a live action motion picture this year and to honor the film's release cosmetic brand China Glaze has created a line of nail polishes dedicated to the movie.
Nail polish brands are finding new and innovative ways to team up with celebrities, singers and movies to release nail polish lines to complement the brand's aesthetic. Lois Lowry's novel The Giver takes place in a dystopian setting and this China Glaze nail polish collection pays tribute to the dark and edgy colors featured throughout the film. The line features polishes with names like 'Boundary of Memory' and 'Capacity to See Beyond' that tie into the film's general dystopian plot. The colors range from dull grays to bright reds and blues.
Cinematic Polish Collections
China Glaze Created a Nail Polish Line in Honor of the Giver Movie
Trend Themes
1. Movie-inspired Nail Polish Lines - Nail polish brands are creating lines inspired by movies as a unique way to complement their brand's aesthetic.
2. Dystopian-inspired Color Collections - Brands are releasing nail polish collections inspired by dystopian movies or books, with dark and edgy colors to capture the mood of the story.
3. Narrative-telling Cosmetic Products - Nail polish collections with names that tie into a particular plot or story to evoke emotions and create a narrative around the product.
Industry Implications
1. Beauty - Nail polish brands are finding disruptive innovation opportunities by creating unique collaborations with movies and books to drive sales and capture the attention of consumers.
2. Entertainment - Entertainment companies and movie studios can partner with beauty brands to create unique merchandise tie-ins that offer a new revenue stream and extend the reach of their IP.
3. Marketing - Marketing teams can leverage the power of storytelling to create more engaging product experiences that resonate with audiences on an emotional level and generate more brand loyalty.