The Fold recently launched a new trouser design that's perfect for those looking to spruce up their work attire without having to sacrifice the comfort they've come to know while working from home in their sweats.
The brand's 'Workout Performance 4-Way Stretch Skinny Trousers' boast a timeless design that makes them a breeze to dress up or down for different occasions. The flattering straight-leg cut also enables consumers to pair them with all types of footwear, ensuring they're ready for wear in any season. As the trousers are made from a soft and stretchy material that's comprised of a combination of polyester and elastane, they're the perfect option for those who want a more polished look, but still love the feel of their yoga pants.
Ultra-Comfy Office Attire
The Fold Designed a Pair of Classic Trousers That Feel Like Leggings
Trend Themes
1. Comfy Work Attire - The trend of designing work attire that is both professional and comfortable is a disruptive innovation opportunity for the fashion industry.
2. Multi-functional Clothing - The trend of creating clothing that is versatile and can be dressed up or down for different occasions is a disruptive innovation opportunity for the fashion industry.
3. Athleisure-inspired Business Wear - The trend of combining the comfort of athletic wear with the polish of business attire is a disruptive innovation opportunity for the fashion industry.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of designing work attire that is both professional and comfortable.
2. Retail - Retailers can tap into the trend of creating clothing that is versatile and can be dressed up or down for different occasions.
3. Athletic Wear - The athletic wear industry has an opportunity to expand into the business wear space by developing athleisure-inspired work attire.