As part of the promotions for The Emoji Movie, Sony Pictures Animation set out to break the record for the largest number of people dressed as emoji faces around the world—and succeeded.
In the UK, groups of people gathered at St. Thomas' Hospital in Westminster, including notable individuals like leading emoji expert and author of 'The Emoji Code' Vyvyan Evans, plus official characters from the movie like Gene, Hi-5, Poop Daddy, Pizza and Heart. Outside of the UK, there were other efforts made in Sao Paulo, Dublin, Moscow and Dubai to set the global record.
From fashion and electronics to food, emojis have been embraced as the of-the-moment universal language that makes for products and marketing that appeals to young demographics.
Record-Breaking Emoji Events
Sony Pictures Set Up a Fun Stunt to Promote The Emoji Movie
Trend Themes
1. Embracing Emojis - Brands and marketers are increasingly using emojis as a universal language to appeal to young demographics.
2. Record-breaking Events - Companies are organizing large-scale events, like Sony Pictures Animation's attempt to break the record for the largest number of people dressed as emoji faces, as a means of promotion.
3. Emojis in Marketing - Symbols like emojis are being integrated into marketing strategies, as demonstrated by Sony Pictures Animation's effort to promote The Emoji Movie.
Industry Implications
1. Fashion - Fashion brands can benefit from incorporating emojis into their designs and marketing, following their popularity as a universal language.
2. Electronics - Electronics companies can explore opportunities to create emoji-themed products or utilize emojis in their advertising campaigns.
3. Food - Food businesses can incorporate emojis into their branding and packaging to connect with the younger consumer base who use emojis as a means of communication.