Net-a-Porter keeps it simple with all-white looks featured in The Edit magazine, which is the company's exclusive publication.
Model Natalia Vodianova was chosen to show off the latest pieces, which are sure to carry fashionable ladies through to the spring and summer seasons. From oversized boyfriend button-up shirts to long, flowy boho-chic dresses, the looks are truly effortless. Styled by Cathy Kasterine, the beautiful model is complemented with side-swept, messy hair and subtle makeup. The clothes may be minimal, but it is in the subtleties seen in the detailing and in its structure that really make the garments stand out.
Shot by Paolo Roversi, The Edit magazine knows how to continue to make such fresh and minimal pieces forever timeless.
Contemporary Crisp White Fashions
Net-a-Porter's 'The Edit' Magazine Keeps it Minimal Chic
Trend Themes
1. All-white Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for all-white garments.
2. Effortless Chic - Disruptive innovation opportunity: Create automated styling solutions that help customers achieve the effortless chic look.
3. Timeless Minimalism - Disruptive innovation opportunity: Introduce minimalist smart textiles that combine style and functionality.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Design virtual fitting rooms that provide accurate measurements and personalized recommendations.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop eco-friendly dyeing techniques that maintain the vibrant whiteness of fabrics.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Create vegan and cruelty-free makeup products that enhance natural beauty.