The producers behind the movie The Canyons, which stars Lindsay Lohan and James Deen, used a very unconventional approach to casting one of its characters. They went on the new multimedia-sharing app, Mobli, to search for an actress to play the character of 'Caitlin,' a beautiful, shallow, 20-something socialite, in the movie.
The makers of The Canyons, which was funded via Kickstarter, put up an open casting call on Mobli for three weeks, and the project received over 125 submissions from eager amateur actresses. (The winner was Lauren Schacher, who the producers surprised this week.)
The idea of using something like Mobli to cast a movie points to the changing movie industry, and how new media forms are playing a role in their development. As the movie's screenwriter, Bret Easton Ellis, stated, "The way of making movies is changing. Mobli is going to be a part of what the future of making movies is about."
Social Media Casting Calls
Media-Sharing App Mobli Used to Find Actress for The Canyons
Trend Themes
1. Social Media Casting Calls - Using social media platforms to cast actors and actresses for movies presents a disruptive innovation opportunity for the entertainment industry.
2. Media-sharing Apps for Talent Search - Utilizing media-sharing apps like Mobli to find talent for movies indicates a disruptive innovation opportunity in the film industry.
3. Changing Movie Industry Landscape - The shift towards new media forms in movie-making signifies a disruptive innovation opportunity for the entertainment industry.
Industry Implications
1. Film Industry - The film industry can explore the use of social media platforms like Mobli to revolutionize the casting process.
2. Entertainment Industry - The entertainment industry can leverage media-sharing apps to discover new talent and enhance the casting process for movies.
3. Technology Industry - The technology industry can capitalize on the demand for innovative platforms like Mobli that bridge the gap between filmmakers and aspiring actors/actresses.