The CABARET POVAL Fall/Winter 2020 collection was recently showcased in a bright lookbook shot by Cho Ongo and boasts beautiful silhouettes for the colder seasons. The Japanese fashion brand is led by Yuya Tanaka, a previous employee at Supreme Tokyo and a designer for the brand, Diaspora SKateboards.
The recent seasonal range is full of casual silhouettes that are designed with elements drawn from sportswear and the Ivy league. This results in a series of goods that are preppy and functional all at once. The range is rooted in a plethora of graphic tee designs as well as hoodies and crewneck sweaters. The rest of the capsule is made up of half zippered sweaters, light jackets, plaid lined jacket, and trousers.
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Trend Themes
1. Sportswear-inspired Fashion - Opportunities exist for designers to incorporate elements of sportswear, such as graphics and casual silhouettes, into their fashion lines.
2. Graphic Tees - The popularity of graphic tees as a staple item in fashion lines creates opportunities for designers to showcase their creativity through unique designs.
3. Preppy-functional Fashion - There is potential for fashion brands to merge preppy and functional styles to create a distinct look that caters to a wide audience and fills a gap in the market.
Industry Implications
1. Fashion - Fashion brands can include sportswear-inspired designs, graphic tees, and preppy-functional fashion to their collections and cater to a diverse market.
2. Sportswear - Sportswear brands can tap into the trend of sportswear-inspired fashion and collaborate with fashion brands to create functional yet trendy clothing items.
3. Art and Design - Graphic T-shirts have emerged as a popular medium for graphic designers to showcase their creativity and reach a wider audience with their artwork.