The Bookmarkpen is one of those designs that makes you scratch your head and say, "Why didn't I think of that?" This pen from designer Steve Yang Che-Hsiao is designed to fold down flat to help avid readers and studiers remember where they left off.
I have used my pen as a bookmark on several occasions this semester and, while it worked effectively, I still found myself madly pawing through pages until I found my place. The Bookmarkpen would prevent such pawing and would more than likely lead to more efficient studying. Steve Yang Che-Hsiao, the world needs the Bookmarkpen now.
Book Nerd Ballpoints
The Bookmarkpen Folds Flat to Save Your Page
Trend Themes
1. Flexible Stationery - The trend of designing stationery products with multiple functions and flexibility to cater to different user needs can create an opportunity for a new category in the stationery industry.
2. Compact Bookmarks - The trend of designing compact bookmarks that can double up as a writing instrument has the potential to disrupt the bookmark and pen industries by offering a two-in-one functionality.
3. Smart Bookmarks - The trend of integrating technology into bookmarks to create smart bookmarks that can sync reading progress across devices can disrupt the e-book and smart device industries by offering a unique user experience.
Industry Implications
1. Stationery - The stationery industry can leverage the trend of flexible stationery products to create a new category of innovative stationery products that cater to multiple user needs.
2. Bookmark - The bookmark industry can pivot to compact bookmarks that double up as a writing instrument to capture a wider market of avid readers and studiers who value convenience and functionality.
3. Pen - The pen industry can collaborate with bookmark manufacturers to create hybrid products that combine the features of writing instruments and bookmarks, offering a unique user experience to the consumers.