Sometimes it’s easy to simply live your life and not think about the luxuries you have around you; The Australia Project ‘Visions’ appeals to the public and this idea of living in a bubble. In its early stages, these images are just the beginning.
Capturing the opinions of Australian citizens and their sense of national identity, The Australia Project ‘Visions’ takes individual photos (akin to a fashion photoblog) and shows them holding a word that represents their idea of Australia. Be sure to visit their website to see the project grow.
Public Awareness Photography
The Australia Project 'Visions' Documents National Opinions
Trend Themes
1. National Identity Photography - A trend of capturing individuals and their concept of national identity through photography, with potential for disruption in the art and tourism industries.
2. Opinion-inspired Imagery - A trend of creating visual content based on public opinions, with potential for disruption in the marketing and advertising industries.
3. Participatory Photography - A trend of involving the public in the creation of photographic content, with potential for disruption in the media and social media industries.
Industry Implications
1. Art - The art industry could be disrupted by the trend of national identity photography as a form of documentary art.
2. Tourism - The tourism industry could be disrupted by the trend of national identity photography as a way to showcase cultural diversity in travel marketing.
3. Marketing and Advertising - The marketing and advertising industries could be disrupted by the trend of opinion-inspired imagery as a way to create and communicate authentic brand messaging.