Drake makes no secret of his pride and attachment to his Canadian home city, and in a daring new billboard, he has proclaimed himself "The 6 God."
A billboard looming above Toronto's Gardiner Highway displays the slightly ominous slogan "The 6 God is Watching," with the word God symbolized by a set of praying hands rather than the actual word. Drake has a tattoo of this same symbol (in emoji form). The Canadian-born singer posted a photo of the billboard to his Instagram account, with the caption "Be home soon." This has bloggers and Torontonians speculating that this is a teaser for Drake's new 'Views from the 6' album release.
This is a very effective way for the Toronto rapper (or do we just call him The 6 God now?) to publicize his upcoming musical release, as the media and social buzz it is currently creating function as unpaid advertising.
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
Trend Themes
1. Personalized Rapper Billboards - Innovative billboards that connect with the personal brand of the artist to create social buzz and anticipation for upcoming releases.
2. Location-based Advertising - Creative use of billboards and other traditional advertising methods to create a localized message that resonates with the audience and generates excitement.
3. Social Media Teasers - The use of social media to create anticipation for upcoming releases by providing partial glimpses or cryptic hints that leave audiences wanting more.
Industry Implications
1. Music - Innovative advertising techniques like these billboard teasers could create breakthrough promotional opportunities in the music industry.
2. Marketing and Advertising - Location-based advertising and personalized messaging show how new techniques can bring marketing and advertising to new heights.
3. Social Media - The trend of using social media platforms for promotional activity is creating new opportunities to stay ahead of the competition.