Thawing meats can not only be time consuming, but depending on how you do it, it can actually damage your food and cause it to lose nutrients; luckily ThawTHAT is here to bring defrosting into the 21st century.
Using heat-pipes embedded into the thawing tray, ThawTHAT is able to defrost all manner of meats without needing to use any electricity. ThawTHAT defrosts food 13 times faster than room temperature, and most importantly, it's able to retain the flavors, juices and nutrients of the meats, which you might have lost were you to defrost in the microwave or in water. ThawTHAT also has a concave and angled surface that guides any and all liquids into a drip tray.
Natural Defrosting Trays
Thawthat Defrosts Your Meat Faster and Without Electricity
Trend Themes
1. Electricity-free Defrosting - The trend of using innovative products like ThawTHAT to defrost food without electricity is disrupting the traditional thawing methods.
2. Rapid Defrosting - The trend of using heat-pipes to defrost meat 13 times faster than room temperature, as seen in ThawTHAT, is revolutionizing the defrosting process.
3. Preservation of Flavors and Nutrients - The trend of products such as ThawTHAT that retain nutrients and flavors of meat due to their defrosting process is causing a disruption for traditional methods that cause loss of nutrients.
Industry Implications
1. Kitchenware - The kitchenware industry has an opportunity to innovate and produce more electricity-free and heat-pipe based defrosting products like ThawTHAT.
2. Food Delivery - As food delivery services grow in popularity, they have an opportunity to provide ThawTHAT-like products to their customers, ensuring their food arrives in optimal condition after thawing.
3. Food Preservation - Companies focusing on food preservation can integrate heat-pipes into their products, like ThawTHAT, improving the preservation of nutrients and flavors.