The Thalys Fast Train ad campaign focuses on one of the most important things in the world: relationships. Even with the advancement of communication technologies such as Skype and more, nothing can replace physical contact. These print ads promote that along with its quick train service. As its tag line states, "They’ve never been so close."
Conceived and executed by Rosapark, an ad agency based in Paris, France, the Thalys Fast Train ad campaign illustrates this through city-garbed couples. Each person represents the place they are from. Art directed by Mark Forgan and Cécile Chabert with creative direction by Jamie Standen, the campaign was shot by photographer Paul Morel and illustrated by artist Christophe Huet of 3D Studio Asile Paris. Paul-Henri Masson worked on the typography.
City-Garbed Couple Ads
The Thalys Fast Train Campaign Focuses on Long Distance Relationships
Trend Themes
1. Long Distance Relationships - Disruptive innovation opportunity: Develop new communication technologies that enhance the experience of long distance relationships.
2. Physical Contact - Disruptive innovation opportunity: Create new solutions that simulate the sensation of physical contact remotely.
3. Print Advertising - Disruptive innovation opportunity: Incorporate augmented reality or interactive elements into print ads to increase engagement and impact.
Industry Implications
1. Communication Technologies - Disruptive innovation opportunity: Pioneer the development of advanced communication technologies that bridge the gap between physical and virtual interactions.
2. Travel and Transportation - Disruptive innovation opportunity: Create faster and more convenient travel options to bring people physically closer together, reducing the need for long distance relationships.
3. Advertising and Marketing - Disruptive innovation opportunity: Integrate new technologies and creative approaches into traditional advertising mediums to capture audience attention and drive brand engagement.