When a designer releases a diffusion line, it usually takes the backseat to his or her main, high-end line, but that is not the case with the Thakoon Addition Spring 2012 collection.
Thakoon Panichgul's secondary line is called Addition, and its Spring 2012 collection is an easy, wearable, yet experimental series of clothing that customers are sure to snap up in an instant and fall in love with.
Rather than having to focus solely on what's fashionable right now, like major designers are pressured to do on the runway, the Thakoon Addition Spring 2012 collection is simple. Well, simple for Thakoon.
Tribal prints and neons dominate the gorgeous and affordable collection. Thakoon declared that the theme for this collection was "African Surf" and really, there is no better way to describe the fusion of the two very distinct looks.
California Cool Collections
The Thakoon Addition Spring 2012 Presentation is Affordable and Chic
Trend Themes
1. Diffusion Line Collections - Opportunity to create secondary lines that stand out and attract consumers on their own merits.
2. Affordable High-end Fashion - Opportunity to offer affordable luxury items that still embody the brand's core aesthetic and appeal to a wider customer base.
3. Theme-inspired Collections - Opportunity to create collections with unique and cohesive themes that resonate with consumers and differentiate the brand from competitors.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to tap into the market for affordable yet stylish and quality clothing.
2. Retail and E-commerce - Opportunity for retailers and e-commerce platforms to cater to consumers looking for well-designed, affordable fashion options.
3. Textile and Printing - Opportunity for textile and printing industries to provide materials and techniques that support the creation of themed fashion collections.