The 'Thailand the Cookbook' is one way for some people to go on a much-needed vacation this summer season. And a much more affordable one. Instead of booking a roundtrip to the exotic Land of Smiles, as it is commonly known around the world, people can indulge in tasty recipes that will make them feel as though they are there.
Published by Phaidon, the 'Thailand the Cookbook' is authored by Jean-Pierre Gabriel who was lucky enough to travel across the elephant-shaped region’s rain forests and rice paddies with the help of a few trusty tour guides in order to compile a collection of delicious dishes. "Bursting with peanuts, dried shrimp, bird’s eye chiles, grated coconut flesh, tamarind puree and palm sugar," Trendland reveals, it is a must-have this summer.
Cultural-Specific Recipes
The 'Thailand the Cookbook' Takes Taste Buds on an Exotic Trip
Trend Themes
1. Cultural-specific Cookbooks - Due to the popularity of cultural-specific cookbooks like 'Thailand the Cookbook', there is a growing demand for unique recipes from other parts of the world, providing an opportunity for publishers to cater to a broader market.
2. Virtual Culinary Experiences - As people are unable to travel due to the pandemic, virtual culinary experiences like 'Thailand the Cookbook' provide a cost-effective way for individuals to experience different cultures from the comfort of their own home, paving the way for more opportunities for virtual experiences in different parts of the world.
3. Exotic Ingredients - With the increasing interest in different cultural delicacies, there is an opportunity for food companies to source exotic ingredients globally and introduce them to the mainstream market, providing consumers with new and unique taste experiences.
Industry Implications
1. Publishing - Publishing companies have the opportunity to capitalize on the growing demand for cultural-specific cookbooks and curate collections of unique recipes.
2. Virtual Tourism - Virtual tourism is gaining popularity and there is an opportunity for tourism companies to develop and promote virtual culinary experiences from different cultures around the world.
3. Food Manufacturing - Due to the increasing interest in exotic ingredients, food companies can invest in sourcing these ingredients from different parts of the world and using them to create unique food products that cater to different cultural palates.