BurgerFi is your destination for comfort food this month with the debut of the brand's new Texas Toast Patty Melt and a melted version of its award-winning BBQ Rodeo Burger.
The new Texas Toast Patty Melt is a Texas-sized take on your typical patty melt. The new dish consists of 100% all-natural Angus Beef, melted American cheese, sweet caramelized onions, and BurgerFi’s signature Fi sauce, all pressed together between two pieces of Texas Toast. You can also get your Texas Toast fix by trying the brand's new take on its signature BBQ Rodeo Burger. The new melt version of the burger features an All-Natural Angus Beef burger patty grilled with charred jalapeños and topped with a combo of pepper jack cheese, homemade crispy haystack onions, and tangy Memphis sweet barbecue sauce, all served between two slices of thick Texas Toast.
Both of the new melts are available starting May 2, 2023.
Melty Texas Toast Burgers
BurgerFi Just Debuted Its New Texas Toast Patty Melt
Trend Themes
1. Comfort Food Revival - Opportunities for innovation in creating new takes on classic comfort food dishes with unique ingredients and flavors.
2. Burger Remix - Opportunities for innovation in creating new burger recipes utilizing unique and unconventional ingredients and cooking techniques.
3. Gourmet Fast Food - Opportunities for innovation in upscale fast food experiences by elevating traditional menu items with high-quality, artisanal ingredients and customizable options.
Industry Implications
1. Fast Food - Fast food chains can leverage the comfort food trend to create new menu items and marketing campaigns that appeal to customers seeking nostalgic and indulgent food experiences.
2. Casual Dining - Casual dining restaurants can capitalize on the gourmet fast food trend by incorporating high-quality, artisanal ingredients into their menus while maintaining affordability and convenience for customers.
3. Food Trucks - Food truck vendors can tap into the burger remix trend by creating unique, customizable burger recipes with unconventional ingredients and cooking techniques that appeal to adventurous foodies and social media influencers.