Aquatic Skate Shoes

The Teva Gnarkosi Makes the Water Shoe Stylish Again

You will never look at water shoes the same way again after seeing the Teva Gnarkosi. The Teva Gnarkosi is designed to look like a skate shoe and work like a water shoe--draining, and not retaining, water.

The Teva Gnarkosi has grip on its outersoles designed to help you maintain balance and stability while wake boarding. The Teva Gnarkosi is equipped with a shock-absorbent cushioning that should make feet-first wipeouts hurt a little less. I really like the direction Teva has taken with the design of the Gnarkosi. This shoe is stylish and safe, two words almost never used together when describing a water shoe. The Teva Gnarkosi comes in several different colors and is available now for $100.
Trend Themes
1. Water-skate Hybrid Shoes - The combination of skate shoe style and functional water shoe design is a disruptive innovation opportunity for footwear manufacturers.
2. Stylish Water Shoes - Creating water shoes that are both fashionable and functional is a disruptive innovation opportunity for the fashion industry.
3. Multi-purpose Water Shoes - Designing water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry.
Industry Implications
1. Footwear - The emergence of water-skate hybrid shoes is a disruptive innovation opportunity for the footwear industry to expand their product line and attract new customers.
2. Fashion - Developing stylish water shoes can create a disruptive innovation opportunity for the fashion industry to tap into the growing market of consumers looking for both fashion and functionality in their footwear.
3. Outdoor Apparel - Creating multi-purpose water shoes that can be used for both aquatic sports and everyday wear is a disruptive innovation opportunity for the outdoor apparel industry to offer versatile and practical gear to their customers.

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