Appetite Creative's partnership with Tetra Pak is receiving an update inspired by the summer season, which is affecting its smart packaging experience. The update will focus on providing consumers with festive summer treats, including drinks, desserts, and cocktails, by considering their unique personality types. This experience offers unique recipes such as a chocolate cake with a pomegranate glaze, a pink super smoothie, coconut mango lassi, and more.
The updated packaging experience can be accessed through a QR code on the back of the product. This code brings users to a personality test that determines the recommended ingredients and recipes. After completing the quiz or sharing relevant content, users can also enter a giveaway competition.
"It’s great to see our partners continue to embrace connected packaging and reap its many benefits, time and time again, to enhance the consumer experience and build brand loyalty," said Lena Feichtenschlager, Marketing Director DACH at Tetra Pak.
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Trend Themes
1. Personalized Smart Packaging - Enhanced packaging that leverages user data to customize content and recommendations directly targets consumer preferences.
2. Interactive Consumer Engagement - Packaging that includes interactive elements like QR codes engages customers in an experiential format, enhancing the user journey.
3. Seasonal Themed Products - Seasonally tailored product updates can create a dynamic and relevant connection with consumers, enhancing brand loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry can see growth through novel packaging that tailors product recommendations based on consumer preferences.
2. Marketing and Advertising - Utilizing connected packaging as a marketing tool provides an innovative avenue for campaigns that enhance consumer interaction and retention.
3. Consumer Goods - Consumer goods companies can harness smart packaging technology to offer a more personalized and engaging product experience.