Tetra Pak is a food and beverage company that specializes in creating packaging all over the world and its new connected packaging platform gives traditional cartons a new function. Milk and juice beverage cartons transform into interactive channels that deliver full-scale data and digital information.
It functions on a foundation of digital printing, data management, and code generation that ultimately creates advanced opportunities for retailers, shoppers, and food producers. The platform is rooted in creating a transparent relationship between consumers and manufacturers. It gives retailers the chance to use the platform for immediate insights and supply chain data, distributors can use it as a tracking service, and customers are able to get a better understanding of recycling, ingredient sources, and manufacturing data.
Connected Carton Packaging
Tetra Pak Unveils a Packaging Platform that Alters Carton Materials
Trend Themes
1. Digital Carton Printing - There is an opportunity to disrupt the packaging industry by implementing advanced digital printing technologies on carton materials.
2. Data-driven Packaging - Leveraging data management and code generation in packaging can create new possibilities for retailers, distributors, and consumers.
3. Transparent Manufacturing - Creating a transparent relationship between consumers and manufacturers through connected packaging can enhance trust and enable better understanding of product information.
Industry Implications
1. Food Packaging - Implementing connected carton packaging in the food industry can revolutionize the way product information is delivered and improve transparency.
2. Beverage Packaging - Leveraging connected carton packaging in the beverage industry can provide real-time supply chain data and tracking services for distributors.
3. Retail Industry - Utilizing connected carton packaging in the retail sector can offer immediate insights for retailers and enhance consumer engagement through interactive channels.