The Terry de Havilland Spring 2013 ad campaign intriguingly goes down a grunge route. The dark, subdued images may not reflect the vibrancy of the footwear being showcased, but it does allow them to pop out in each image even more. In fact, it is really hard to miss the shoes in the campaign.
Starring model Codie Young, who embraces her inner punk by way of somber expressions, shadowed eyes and messy tresses, the Terry de Havilland Spring 2013 ad campaign was shot by photographer Sarah Piantadosi. The Australian beauty does the London-based label proud by giving it an edge that is still very much elegant. Styled by Ellie Grace Cumming, the neutral tones of her outfits does little the diminish the shoes.
Elegantly Grunge Fashion Ads
The Terry de Havilland Spring 2013 Campaign Stars Codie Young
Trend Themes
1. Elegantly Grunge Fashion - Fashion brands can incorporate grunge elements to give their designs an edgier and more alternative appeal while still maintaining a sense of elegance.
2. Subdued Advertising Aesthetics - More brands can utilize dark and subdued imagery in their advertising campaigns to draw attention to their products and create a unique visual impact.
3. Embracing Alternative Fashion Influences - Fashion designers and brands can incorporate alternative fashion influences such as punk and grunge to create unique styles and differentiate themselves from competitors.
Industry Implications
1. Fashion - Fashion brands can utilize the trend of elegantly grunge fashion to offer new and alternative designs to consumers, particularly among younger demographics.
2. Footwear - Footwear companies can use subdued advertising aesthetics to highlight their products and draw attention to their unique and stylish designs.
3. Photography - Photographers can leverage the trend of subdued advertising aesthetics to create unique visual narratives and stand out in the competitive field of advertising photography.