Matcha-Powered Beauty Masks
The Matcha Sea Dry Clay Mask by Terra Beauty Bars is Waterless
The BIPOC-founded brand Terra Beauty Bars boasts consciously made products that are eco-friendly and direct-to-consumer. The company's Matcha Sea Dry Clay Mask is a great example as the formulation is powerful, as well as sustainable, and cruelty-free. The formulation is made with a concentrated blend of green tea matcha and sea kaolin clay. Entirely waterless—meaning the product conserves water and can be activated with just a few drops of liquid at home—the Matcha Sea Dry Clay Mask promises to deliver antioxidant-rich properties to the skin and provide a firming experience. The formulation will draw out impurities and leave your skin baby-soft. Terra Beauty Bars specifies that its offering can be combined either with purified water, coconut milk, or another choice of liquid. This makes this product versatile and customizable.
Trend Themes
1. Consciously-made Beauty Products - Opportunity to create more eco-friendly, direct-to-consumer beauty products that are BIPOC-founded and cruelty-free.
2. Waterless Skincare - Opportunity to innovate and create more waterless skincare products that conserve water and allow for personal activation with different liquids of choice.
3. Matcha-infused Skincare - Opportunity to incorporate powerful antioxidant-rich matcha into skincare formulations for added benefits.
Industry Implications
1. Beauty and Personal Care Industry - Opportunity to create more consciously-made and eco-friendly beauty products that are direct-to-consumer and cruelty-free.
2. Sustainable and Eco-friendly Product Industry - Opportunity to create more sustainable and waterless products that conserve resources and reduce waste in packaging and shipping.
3. Green Tea and Matcha Industry - Opportunity to expand the use and benefits of green tea and matcha as ingredients in skincare and wellness products.