The rise in edibles sales, particularly a growth to $3.4 billion in the 2022 segment, has led companies to experiment and innovate, resulting in terpene edibles being available to consumers. Terpenes, organic compounds found in various plants including cannabis, have gained attention for their potential to influence the effects of cannabis products. The idea of using terpenes to tailor the cannabis experience aligns with the growing consumer demand for personalized and targeted effects. Curio Wellness, a vertically integrated company on the verge of becoming a Multi-State Operator (MSO), has introduced the Terpene Chew, a variation of the brand's medicated chewable product.
Curio Wellness boasts three types of terpene edibles. The Daytime Terpene Chews have an energizing effect, contributing to increased alertness and focus. The Nighttime Terpene Chews promote relaxation and stress relief, while the Anytime Terpene Chews boast uplifting and balancing properties for a refreshing experience.
Chewable Terpene Ranges
Curio Wellness Embraces the Terpene Edible Category
Trend Themes
1. Terpene Edibles - The rise of terpene edibles presents an opportunity for companies to tap into the growing consumer demand for personalized cannabis experiences.
2. Personalized Effects - Tailoring cannabis experiences using terpenes aligns with the increasing desire for targeted effects among consumers.
3. Growth in Edibles Sales - The projected growth of the edibles market to $3.4 billion by 2022 creates opportunities for companies to innovate and experiment with new edible products.
Industry Implications
1. Cannabis Industry - The cannabis industry can capitalize on the rise of terpene edibles and meet the demand for personalized cannabis experiences.
2. Food and Beverage Industry - The food and beverage industry can explore incorporating terpenes into their products to tap into the growing demand for cannabis-infused edibles.
3. Wellness Industry - The wellness industry can leverage the potential effects of terpenes to develop products that promote relaxation, stress relief, and energizing effects for consumers.