Tequila Cazadores launches an interesting event series in conjunction with the Bartender Boxing Organization. 'Bar Spar' is an entertaining and wellness-centric program that holds the health of bartenders at its core. Launched in Toronto, the initative seeks out to contradict the tasking bartender lifestyle -- from unhealthy diets and pressure to party to late nights and grueling exhaustion, with a healthy amount of physical exercise.
The Tequila Cazadores x Bartender Boxing Organization partnership offers a three-month training program for local mixologists in Toronto. Afterward, participants can showcase their skills and "claim hometown bragging rights." The final fight is hosted on September 7th at Bar Spar, where the winner will be determined.
Tequila Cazadores' core product is a premium and affordable 100% agave tequila that "punches above its weight." With over 100 years of heritage, the brand advocates for drinking less but drinking better. Its program not only attracts the attention of the public, but it simultaneously makes a difference for an overlooked working demographic. The social handle for the initative is #nocheapshots.
Photo Credits: Mark Tomaras, Tequila Cazadores
Bartender-Centric Wellness Events
Tequila Cazadores & the Bartender Boxing Organization Team Up
Trend Themes
1. Wellness-centric Events - The rise of wellness-focused events presents an opportunity to promote healthy lifestyles and offer new experiences to consumers.
2. Bartender Training Programs - Creating bartender-centric training programs can improve the health and wellbeing of bartenders while also providing a unique selling point for businesses in the hospitality industry.
3. Brands Supporting Working Demographics - Brands that support the health and wellbeing of overlooked working demographics, such as bartenders, can build loyalty and credibility with consumers who value social responsibility.
Industry Implications
1. Hospitality - The hospitality industry can create new experiences for customers and improve bartender wellbeing by offering wellness-centric events and training programs.
2. Alcohol - Alcohol brands can build social responsibility and credibility by supporting the health and wellbeing of bartenders through training programs and other initiatives.
3. Fitness - The fitness industry can reach new audiences and promote healthy lifestyles by partnering with event organizers to offer wellness-centric experiences.