Sona Matufkova of Exit models dons a wardrobe of tennis fashion staples in Mirror Magazine's appropriately titled editorial, titled 'Tennis Club.' The image series is lensed on the courts and features nostalgic styling by Pari Akritidi. Photographer Dimitris Koulos captures the Mirror Magazine exclusive that features hair and makeup by Manos Vynichakis.
From its preppy knitwear to its subtle stripe patterns, this tennis fashion editorial embodies a sophisticated air. The image series is inspired by the 60s and 70s and the sporty looks that ruled each decades.
Marking the revival of retro sportswear in today's market, this image series references nostalgia in a way that still appeal to modern generations. This youthful editorial sets a sophisticated tone for summer and celebrates feminine sportswear looks.
Luxe Tennis Fashion
Mirror Magazine's Tennis Club Editorial is Preppy and Sophisticated
Trend Themes
1. Retro Sportswear - Nostalgic references to 60s and 70s sportswear are gaining popularity and provide an opportunity for companies to create modern takes on classic looks.
2. Sophisticated Sportswear - The fusion of sportswear and high-end fashion presents an opportunity for companies to create elegant and functional pieces that appeal to consumers looking for versatile clothing.
3. Youthful Sportswear - There is a growing demand for sportswear that is both stylish and functional among younger consumers, creating an opportunity for companies to create athletic clothing that appeals to a wider audience.
Industry Implications
1. Fashion - Fashion brands can capitalize on the emerging trend of retro and sophisticated sportswear to create modern collections that appeal to consumers looking for functional and fashionable clothing.
2. Athletic Apparel - Athletic apparel companies can create stylish and functional pieces that appeal to younger consumers looking for sportswear that can be worn beyond the gym or court.
3. Photography and Styling - The demand for sophisticated and stylish sportswear can create opportunities for photographers and stylists to collaborate with brands to create compelling visual content for marketing and advertising campaigns.