Serena Williams might be one of the most recognized female tennis stars across the world, and the entrepreneurial athlete recently put together a game in collaboration with Gatroade and Ludomade that highlights the star's tennis career in an 8-bit format. The game promotes the U.S. Open as well as the longstanding talent behind the athlete. The format provides an interactive way for fans of all ages to learn more about Williams' professional career and get excited about her playing in the 2016 U.S. Open.
The mobile game is known as 'Serena Williams' Match Point' and it provides a gamified overview of her career. Users can enjoy playing tennis as Williams and experience games she's participated in throughout her lifetime. The game works in conjunction with Snapchat as well, to further boost its marketing reach.
Pixelated Tennis Career Games
'Match Point' Explores Serena Williams' Victorious Tennis History
Trend Themes
1. Gamification of Athlete's Career - Using gamification in conjunction with an athlete's career history presents opportunities for engaging fans of all ages and supporting their interest in the athlete's upcoming events.
2. Interactive Marketing Through Mobile Gaming - Combining mobile gaming with interactive marketing presents an innovative way to boost audience engagement, brand awareness, and perceived value for particular products, events, or services.
3. Celebrity-branded Gamified Experiences - Launching a mobile game that features a specific celebrity and incorporates their branding creates an opportunity to connect with fans and promote particular events or products in an immersive and engaging manner.
Industry Implications
1. Sports and Fitness - Sports organizations, athletes, and fitness brands can leverage gamification and interactive marketing technologies to promote their brands, events, products, and engage with fans and customers in innovative ways.
2. Mobile Gaming - The mobile gaming industry has the potential to create more immersive and engaging experiences for fans of athletes and other public figures through collaborations and branded games.
3. Social Media Marketing - As social media platforms continue to dominate the marketing landscape, marketers can seize the opportunity to utilize these platforms to reach larger, more engaged audiences and create interactive experiences for users.