Alice Temperley of Temperley London decided to forgo the traditional runway show in favor of a two-day loft presentation and online video presentation of her Autumn/Winter 2009/2010 collection.
Temperley London's Autumn/Winter 2009/2010 collection was inspired by the Orient and Far East culture. With flowing tunics, high-waisted harem pants and origami details seen on a number of styles, this line is as beautiful as it is exotic.
Implications - Alice Temperley says that she was "looking for an alternative way to show" her collection for quite some time before she came up with the idea of creating a video. She states that a video may be a "greener way to reach a wider audience."
Oriental Fall Fashion
Temperley London A/W 09/10 is an Eclectic Cultural Celebration
Trend Themes
1. Video Presentations - Creating online video presentations of fashion collections offers a greener and more accessible way to reach a wider audience.
2. Oriental-inspired Fashion - The trend of incorporating elements of the Orient and Far East culture into fashion collections provides a beautiful and exotic aesthetic.
3. Alternative Runway Shows - Moving away from traditional runway shows in favor of unique and unconventional presentations allows for more creative and innovative ways to showcase fashion collections.
Industry Implications
1. Fashion - The fashion industry can explore the potential of online video presentations to showcase collections and reach a wider audience in a more sustainable way.
2. Digital Marketing - The rise of video presentations in the fashion industry creates opportunities for digital marketers to develop strategies for promoting and distributing fashion content online.
3. Event Planning - The shift towards alternative runway shows opens up possibilities for event planners to create unique and experiential fashion presentations.