Accessing high-quality living room technology is about to get a whole lot easier for consumers thanks to the upcoming Telly TV that will be offered free of charge. The television features a 55-inch 4K HDR display that boasts a built-in soundbar with a five-driver array along with a supplemental nine-inch screen just below the main display. The supplemental display will be used by the TV to display advertisements alongside additional widgets like weather, music, sports scores and much more.
Founder and CEO commented on the free Telly TV saying, "For too long, consumers have not been an equal part of the advertising value exchange. Companies are making billions of dollars from ads served on televisions, yet consumers have historically had to pay for both the TV and the content they watch. All of that changes today."
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Trend Themes
1. Dual-screen Tvs - The emergence of the Telly TV signals a potential shift towards dual-screen technology, which could present disruptive opportunities for advertising and content delivery.
2. Free Hardware Supported by Advertising - The business model of offering high-quality hardware for free in exchange for ad-supported content is a trend that could disrupt the traditional television industry.
3. Widgetized Second Screen Experience - The use of a supplemental widget-filled second screen, such as the one featured on the Telly TV, could present opportunities to enhance the TV viewing experience and increase user engagement.
Industry Implications
1. Advertising - The ad-supported business model behind the Telly TV could disrupt the way advertisers approach television advertising and open up new opportunities for ad delivery, measurement, and targeting.
2. Television Manufacturing - Manufacturers who explore the dual-screen technology showcased by the Telly TV could disrupt the traditional TV market and offer customers a premium experience with enhanced features and widgetization.
3. Content Delivery - The Telly TV's free and ad-supported business model could disrupt the way content is delivered to viewers, potentially shifting power away from pay-TV providers and towards hardware and technology companies.