A promotion for Skittles called 'Telekinize the Rainbow' let users control real life Skittles without touching a thing. Telekinize the Rainbow is an online app that gives anybody the ability to make Skittles move around in real time without using a keyboard.
The app gives users the ability to move Skittles around by reading eye movements. By accessing your webcam, the website is able to analyze your eyes. The eye-based commands are then sent through to move Skittles. Using small, energy-efficient robots, the app moves skittles around a white plane.
Ad agency Clemenger BBDO created the ad to work just through Facebook. As soon as users enter the Facebook app, they are assigned a random Skittle to control. Eye movements can then be used to direct the candy around the board.
Touchless Candy-Controlling Ads
The 'Telekinize the Rainbow' App Lets Users Control a Skittle
Trend Themes
1. Eye-based Interactive Advertising - Opportunity for brands to create engaging and interactive advertising experiences by incorporating eye-tracking technology.
2. Touchless Interaction - Increasing demand for touchless interaction technology in various industries to cater to health and hygiene concerns.
3. Webcam-enabled Consumer Engagement - Growing trend of utilizing webcams to create immersive and interactive experiences for users, enhancing brand-consumer engagement.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore innovative ways to engage consumers through touchless and interactive campaigns.
2. Technology - Potential applications of eye-tracking technology in various industries including gaming, healthcare, and user interface design.
3. Confectionery - Confectionery brands can leverage touchless and interactive technologies to create unique and engaging experiences for consumers.