Nabisco recently expanded its Teddy Grahams lineup with the addition of a soft and chewy new snack called Teddy Soft Bakes. While the new snacks boast the same adorable teddy bear shape, the chewy, cake-like texture is delicious alternative to the traditionally crunchy treat.
The new Teddy Soft Bakes are bear-shaped snacks made from a mixture of milk, eggs, flour and other familiar ingredients. The result is a fluffy, cake-like texture on the outside and a creamy chocolate or vanilla filling on the inside. The snacks come in single-serve portions and are free from high fructose corn syrup, artificial flavors and artificial colors.
Described by the company as "more than a treat," the fluffy texture and surprise filling "provide moments of surprise and discovery" for children of all ages.
Chewy Teddy Bear Cookies
The New Teddy Soft Bakes Snacks are a Chewy Alternative to Teddy Grahams
Trend Themes
1. Soft and Chewy Snacks - Expanding on the traditionally crunchy snack market, creating soft and chewy alternatives provides consumers with more texture options for their snack preference
2. Free-from Snacks - Catering to consumers who value natural and wholesome ingredients, free-from snacks continue to provide a healthy, yet indulgent snacking experience.
3. Surprise Filling Snacks - By adding an element of surprise to a snack, companies create a memorable experience for consumers, potentially increasing brand loyalty.
Industry Implications
1. Snack Industry - Innovation in the snack industry provides opportunities to disrupt the traditional snack market and meet consumer preferences for unique and healthier snacking options.
2. Confectionery Industry - New product launches, such as free-from and surprise filling snacks, disrupt the confectionery industry, creating a demand for healthier and more playful options.
3. Bakery Industry - Soft and chewy snacks present an opportunity for the bakery industry to create new products or expand on current ones, providing a unique texture experience for consumers.