The Ted Baker store located in the Westfield London shopping center is rolling out beacon technology. Embedded in the mannequins, the stoic statues will send out push notifications to shoppers who have downloaded the free Iconeme app to their iOS and Android device. Through the app, customers will gain "access [to] details about the clothes and accessories displayed, such as price and links to purchase the items directly from Ted Baker’s website, or where they can be found in store," writes The Retail Bulletin.
Although the brand was originally opposed to beacon technology, this change of heart for its Westfield Ted Baker store shows just how powerful it is. This particular roll-out focuses on information and community as people are encouraged to share their findings with others.
Beacon-Embedded Mannequins
The Westfield Ted Baker Store Introduces Location-Based Technology
Trend Themes
1. Beacon-embedded Mannequins - Utilizing beacon technology in mannequins provides a new way for retailers to engage with customers and enhance the in-store shopping experience.
2. Location-based Push Notifications - The use of push notifications based on customer location enables retailers to deliver personalized and targeted messages, increasing customer engagement and sales.
3. Interactive In-store Apps - The development of apps that provide customers with access to detailed information about products displayed in-store allows for a more immersive and interactive shopping experience.
Industry Implications
1. Retail - The retail industry can leverage beacon technology and location-based push notifications to drive foot traffic, increase sales, and improve customer satisfaction.
2. Fashion - Fashion brands can benefit from beacon-embedded mannequins and interactive in-store apps to showcase products, provide additional information, and boost online and offline sales.
3. Mobile App Development - The rise of beacon technology and location-based push notifications opens up opportunities in the mobile app development industry to create innovative apps that enhance the shopping experience for customers.