Made of Teflon, The Ted Baker London Party Animal Tuxedo (US$650; available only at Ted Baker's New York store: 212-343-8989) retains its shape while resisting stains because it's made of a wrinkle- and liquid-resistant wool coated with Teflon.
Implications - With so many multi-functional products, businesses are trying to integrate various capabilities into their products. The convenience of an object serving more purpose than one is definitely an effective selling point towards consumers. It provides many people with what they need and it places an emphasis on functionality. Brands incorporating these elements can become incredibly profitable assuming they know what types of products to produce because not everything serve a multi-functional purpose.
Waterproof Suits
Ted Baker's London Party Animal Tuxedo Resists Water and Stains
Trend Themes
1. Multi-functional Apparel - The trend towards multi-functional apparel is on the rise as consumers look for convenience in their clothing and accessories.
2. Stain and Water Resistance - Incorporating features such as stain and water resistance into products can add value and appeal to consumers.
3. Teflon-coated Textiles - The use of Teflon-coated textiles is a growing trend in producing products that are durable, resistant, and retain their shape.
Industry Implications
1. Fashion - The fashion industry can incorporate multi-functional and durable features into their clothing to appeal to consumers who value functionality.
2. Outdoor Gear - Outdoor gear and apparel companies can use waterproof and stain-resistant materials in their products to provide added value to their customers.
3. Home Goods - Manufacturers of home goods can take advantage of Teflon-coated materials to produce durable and easy-to-clean products such as tablecloths and couch covers.