Seattle-based outdoor clothing company Filson created two new technical rain jackets for men. The first jacket is the Neosehll Reliance jacket, which retails for $395. This jacket was created to keep any consumer dry and comfortable throughout the entire day. Fitted with a three-layer fabric that is waterproof and breathable, the Neoshell jacket offers constant ventilation.
The second style is the Swiftwater Rainshell jacket, which retails for $195. Featuring a waterproof and lightweight 2.5-layer fabric, this jacket is packable and has sealed seams to keep the interior and exterior dry.
Both jackets were created to keep consumer comfortable while fishing, hunting, hiking, running or just walking to work. These technical rain jackets are easily packed, making them ideal outwear shells.
Lightweight Rain Jackets
Filson Created Two New Technical Rain Jackets for Men
Trend Themes
1. Lightweight Rain Jackets - Lightweight rain jackets provide consumers with a convenient and comfortable outdoor clothing option.
2. Technical Rain Jackets - Technical rain jackets offer advanced features like waterproof and breathable materials for enhanced comfort and performance.
3. Packable Rain Jackets - Packable rain jackets are designed to be easily stored and carried for on-the-go protection from rain.
Industry Implications
1. Outdoor Clothing - Outdoor clothing companies can innovate by creating lightweight and technical rain jackets to meet the needs of consumers who enjoy outdoor activities.
2. Sportswear - Sportswear brands can tap into the trend of lightweight and packable rain jackets to offer functional and stylish options for athletes and outdoor enthusiasts.
3. Travel Gear - Companies specializing in travel gear can capitalize on the demand for packable rain jackets that provide effective protection from the rain while being easy to pack and carry.