Reigning Champ, a Vancouver-based clothing brand, added to its selection of technical apparel with a line that draws from the Sea to Sky corridor -- a region that's also located in British Columbia.
In order to promote the fall and winter-ready technical apparel, Reigning Champ released a lookbook that highlights some of its most standout looks. Each of the images is marked by a dark grayscale filter, making the brand's lack of color in the clothing clear.
While made with athletic activities in mind, the technical apparel has a modern look that makes it great for everyday wear -- meaning that consumers can deflect the elements while staying stylish in the breathable pieces. In addition, Reigning Champ’s Fall/Winter 2016 collection can be layered for added warmth.
Fabric-Focused Menswear
Reigning Champ’s Technical Apparel Was Inspired by the Sea to Sky Corridor
Trend Themes
1. Technical Apparel - Reigning Champ has identified a market need for high-quality technical clothing that can be worn for both athletic and everyday wear.
2. Breathable Fabrics - The use of breathable fabrics in Reigning Champ's technical apparel highlights a trend towards versatile clothing.
3. Layered Clothing - Reigning Champ's emphasis on layering for added warmth provides an opportunity for companies to develop complementary products for this growing trend.
Industry Implications
1. Athletic Apparel - Reigning Champ has found success in creating technical apparel that is both functional and fashionable, indicating a potential for growth in the athletic apparel industry.
2. Fashion - Reigning Champ's focus on fashion-forward technical apparel provides an opportunity for disruption in the traditional fashion industry.
3. Outdoor Gear - The Sea to Sky corridor-inspired collection highlights the growth of the outdoor gear industry, and provides opportunities for further disruption in this field.