In honor of the 2016 Summer Olympics, Hurley has released its boldly hued Team USA Collection. With subtle patriotic touches, the collection provides a stylish way for women to show their support for the American athletes competing in Rio.
The women's line of Hurley's Team USA Collection features boardshorts, tank tops and flip flops in three different American-inspired colors. In addition to the patriotic hues, the garments also boast subtle US-themed touches such as the American flag, the Olympic rings and 'USA' printed in sleek block letters. Although the designs are fairly simple, they provide an easy way for women to incorporate some patriotic activewear into their everyday wardrobe.
With the Olympics only a few months away, USA-branded merchandise is a clever way for brands to connect with American consumers.
Patriotic Activewear Collections
The Hurley Team USA Collection Celebrates the 2016 Olympics
Trend Themes
1. Patriotic Activewear Collections - Opportunity for brands to create stylish activewear collections with patriotic themes for consumers to show support for national events.
2. American-themed Athleisure - Growing demand for athleisure clothing inspired by American patriotism for everyday wear.
3. Sports Merchandising - Opportunity for brands to release USA-branded merchandise to connect with American consumers during major sports events.
Industry Implications
1. Fashion and Apparel - Fashion brands can expand their offerings by creating patriotic activewear collections.
2. Athleisure - Athleisure brands can tap into the demand for American-themed clothing with patriotic elements.
3. Sports Merchandise - Companies can capitalize on the demand for USA-branded merchandise during major sports events by creating unique and stylish products.