Honda has advanced its partnership as the official automaker of Team Liquid to secure naming rights for the esports team, resulting in the name 'Team Liquid Honda.' Team Liquid Honda will be the official name for the esports team's 'League of Legends' and Academy teams. With this extended partnership, Honda is furthering its ventures into the esports industry as it becomes the first automaker to have a named team in the North America League of Legends Championship Series.
As part of this extended partnership, the company will be releasing an official Team Liquid Honda jersey which will become the staple uniform for the players and is also available for preorder by public consumers. The jersey was introduced on Snapchat as an AR filter that allows users to display the jersey on themselves through AR functionality. The jersey retails for $65 USD.
Honda confirmed that it is not looking to end its esports commitments any time soon as it continues to seek new avenues to advance the esports industry.
Automaker Esports Ventures
Honda Furthered Its Foray into Esports with Team Liquid Partnership
Trend Themes
1. Brand Esports Ventures - Automakers can partner with esports teams for brand exposure and reach new audiences.
2. Ar-based Fashion Marketing - Using AR technology in smart phones and wearable devices, fashion industries can promote their products with AR-based filters and try-on sessions.
3. Commitment to Esports as a Priority - Esports is a growing industry with potential to reach massive audiences, motivating brands to invest significant resources in this sector and potentially become pioneers of this industry through constant innovation.
Industry Implications
1. Automotive - Automakers can partner with esports teams to reach new youth audiences and showcase the car brands through branding experiences.
2. Fashion - AR technology-based augmented fashion accessories and clothing items give a real-time experience of products to the customers that can result in higher engagement and sales.
3. Esports - Esports is a growing industry; brands can look to partner with teams, include team and tournament sponsorships, to gain access to younger and tech-forward audiences and expand brand awareness.