With so many apps available now, it can be difficult for parents to find content that's age-appropriate for their kids—which is why Google launched its new 'Kids' tab on Google Play, as well as a 'Teacher Approved' badge that marks much of the content that's featured in this section.
In the Kids tab, parents will be able to access a variety of content that's age-appropriate. Although Google is still updating the tab with kid-friendly content, the company decided to launch the feature slightly ahead of schedule after receiving positive feedback from parents.
Within the Kids tab is plenty of content that's stamped with a Teacher Approved badge, which highlights content that's been vetted and approved by academic experts and teachers. All content that includes the Teacher Approved badge will explain why it received this accreditation—letting parents know what age group it's suitable for, the learning experience it offers, the positive messages it promotes, and more.
Kid-Friendly App Store Updates
Google Play Now Includes a 'Kids' Tab and 'Teacher Approved' Badges
Trend Themes
1. Age-appropriate Content - Google Play's new Kids tab highlights the increasing need for age-appropriate content in the app marketplace.
2. Teacher-approved Content - The Teacher Approved badge is a disruptive innovation opportunity in content curation for children in the education industry.
3. Expert Vetting - Expert vetting of content is becoming increasingly important and in-demand in the children's app industry.
Industry Implications
1. Education - The Teacher Approved badge offers a disruptive innovation opportunity for education-focused app developers.
2. Parenting - The Kids tab addresses the increasing need for age-appropriate content in the parenting industry.
3. Technology - With growing concerns about screen time, the need for curated, child-friendly technology is becoming an important trend in the tech industry.